3G: The Probable Booster of Pattern

G1, the first cell phone based on the open Android, in my opinion, stands for the trendency of terminal in 3G era.

When  I first played Heroes: Might and Magic on my PPC phone, the familiar manipulation and delicate pictures really shocked me. I was absolutely captured. But the passion didn’t last for long. One month later, the most usual things I dealt with my phone were making oral calls and sending SMS, which the simplest cell phone was competent enough to do.

Now, since licenses of 3G has been distributed to the new three telecom operators in China, the tough but essential problem they have to confront is how to stimulate consumers like me constantly with innovative and useful products. In another term, the Big 3 should definitely respond to consumers: why should I upgrade to 3G?

It is much more difficult than just enjoying the high profit from the traditonal business. However, it’s quite necessary for the future. Cell phones have become so popular that the satiety of the market is approaching. Revenue from phone calls still constructs approximately half of the profit, but has already been sliding. Value-added services based on the speedy 3G are exactly the hope.

To boost the rising star, the Big 3 need a new thought of making money. Price will be the biggest obstacle to break through.  It denotes that operators should make attractive price policy to let more consumers in, and then, conquer them completely thourgh diverse applications such as push-mail, shared videos and music, community online, e-business and etc.

In this new business pattern, ads and divided benefit with CPs and SPs will probably be huge, and even finally replace the traditional business as the new mainstay for the telecom operators.